The atmosphere at the Disney Bundle to celebrate National Streaming Day at The Row in Los Angeles on May 19, 2022.
Presley Ann | Getty Images Entertainment | Getty Images
Disney increases prices on its streaming platforms.
Starting in mid-October, most Disney+, Hulu and ESPN+ plans will cost $1 to $2 more per month, according to a press release Tuesday. The most expensive Hulu plans, which include live TV, will cost $6 more per month.
Disney+ Basic and Premium cost $9.99 and $15.99, respectively. Hulu with ads costs $9.99 per month, while Hulu without ads costs $18.99 per month. ESPN+ with ads costs $11.99 per month.
The price increases come as Disney continues to push customers to purchase packages so they get more for their money.
For some time now, Disney has offered a bundle of its own services, either Hulu and Disney+ or the two streaming services plus ESPN+. The existing Disney+ and Hulu bundle with ads will also increase in price this fall, up $1 to $10.99 per month. The same bundle without ads will remain unchanged from the current price of $19.99 per month.
Disney also has a partnership with Warner Bros. Discovery to offer a package that includes Disney+, Hulu and Max. In July, the companies announced that the package would be available for $16.99 with ads and $29.99 without ads, citing “a 38% savings compared to the price of the services purchased individually.”
Disney also plans to attract subscribers with ABC News Live and a playlist of preschool content that will be available to all subscribers starting Sept. 4, according to Tuesday's press release. The company plans to introduce four more curated playlists for premium subscribers.
“Playlists are the latest example of how we deliver the best value and experience to our subscribers every time they open Disney+,” said Alisa Bowen, president of the streaming platform, in the press release.
Disney will announce its third-quarter results on Wednesday before the stock market opens.
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