Apple begins app for occasion invites in recurring gross sales increase
The CEO of Apple, Tim Cook, shows at the 81st Venice Film Festival in Venice, August 29, 2024, on the red carpet during the arrival for the demonstration of the “Liability exclusion” of the Miniserie in Venice, Italy.
Louisa Gouliamaki | Reuters
Apple On Tuesday, a new app for creating invitations and sending contacts released. The app is called Apple.
Users can create events such as birthdays, graduates and house warming celebrations and manage RSVPS and guest lists via the app. Apple Invites is also available on the web.
While users do not need an iPhone for RSVP for events, you need a paid iCloud+ analysis to send invitations.
The start is the latest example of the Apple service strategy. WHE Company introduces new paid subscriptions, which are marketed on its installed basis of 2.35 billion active devices. The Apple's Department of Services is the second largest business of the company behind the iPhone and reported sales of $ 25 billion in December.
Services has also become a large source for the winning of Apple, with a gross margin of 74%. The growth of the Apple Services Division helps the general margins of Apple in the last quarters after years of flat lead. Apple Services Business also includes its search business with Google, Apple Pay payments and device arries.
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With invitations, Apple takes over, a startup that was founded in 2020, with which users can create and send event loads. Partuled did not immediately respond to a request for comments.
An iCloud+ anonnement starts at $ 1 per month for 50 GB of storage space. It is included in the other Apple subscription bundles, which is up to a subscription of $ 38 per month, which also plays the company's TV service to play Apple Music and Access, fitness courses and fitness classes. News.
Apple Intelligence, the company's artificial intelligence software, also includes invitations. Apple Intelligence can generate images for invitations and help to write the invitation with the company's writing tools. Apple Intelligence also has the opportunity to share a photo album or a playlist with the guest list of an event.
While Apple does not calculate individually for many of its iCloud+ services, it now has a variety of paid functions with which users should be upgraded from the free memory. This subscription service offers a VPN-style relay service for private browsers, custom email domains for iCloud, local memory of the surveillance camera and the opportunity to generate burner emails.
Apple does not announce how many iCloud+ subscribers it has. The company stated last week that it has 1 billion subscribers, but this number contains subscriptions for apps via the App Store in addition to the direct iCloud subscriptions.
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