Netflix Co-CEO Ted Sarandos visits Netflix's Fysee event for “Squid Game” in Raleigh Studios Hollywood on June 12, 2022 in Los Angeles.
Charley Gallay | Getty Images Entertainment | Getty pictures
Netflix A big win was achieved on Thursday, since sales rose by 13% in the first quarter of 2025.
The streamer attributed his earnings to higher time values and advertising collar.
At the end of January, the company increased its pricing to the entire board and increased its standard plan to $ 17.99 per month, the advertising plan to $ 7.99 and its premium plan to 24.99 USD.
The report marks the first time that the streaming giant has not disclosed a quarterly subscriber data because it changes its strategy in order to concentrate on income and other financial metrics as performance indicators.
Netflix's profits are also made as traditional media stocks by a turbulent market that was triggered by President Donald Trump's trade policy.
However, Netflix said that it continues to forecast sales of $ 43.5 billion and $ 44.5 billion.
“There was no significant change of our entire business prospects,” said the company in a statement on Thursday.
Since investors are concerned about the potential effects of tariffs on consumer expenses and the confidence, the co-CEO of Netflix, Greg Peters, said about the company's profit call: “Based on what we see by actually actually doing business, there is nothing really important to consider.”
“We also comfort some comfort, the entertainment in hard time was historically quite resilient. Netflix was generally quite resilient. We did not see any greater effects at these tougher times, albeit about a much shorter story,” said Peters.
The Netflix shares increased by about 2% in extended trade on Thursday.
Here is how the company ended in March 31 compared to LSEG estimates:
- Win each share: 6.61 $ 5.71 expected
- Revenue: Expected 10.54 billion US dollars compared to $ 10.52 billion
The net income for the period was 2.89 billion US dollars or $ 6.61 per share, compared to USD $ 2.33 billion or $ 5.28 per share in the same quarter in the previous year.
Sales in the first quarter rose by almost 13% compared to the previous year and reached $ 10.54 billion.
Netflix has relied on advertising to alleviate the subscribers' growth. “A central focus in 2025 is to improve our skills for advertisers,” it said.
The company launched its internal advertising tech platform in the USA in early April in order to expand other markets in the coming months.
“We believe that our ADTech platform is fundamental for our long -term advertising strategy,” said the company. “Over time, we can offer ourselves better measurements, improved goals, innovative ad formats and expanded programmatic skills over time.”
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