A Starbucks business will be shown on February 24, 2025 in Encinitas, California.
Mike Blake | Reuters
Starbucks Plans to publish a generative assistant for artificial intelligence that was created with Microsoft The Openai platform from Azure at 35 locations this month as part of its strategy to simplify the jobs of baristas and to accelerate the service in its café.
The coffee chain showed the new technology for more than 14,000 North American managers in their leadership experience in Las Vegas on Tuesday. A broad introduction of the “Green Dot Assist” platform in the USA and Canada is planned for the company's 2026 financial year, which begins in autumn.
The three-day event comes when Starbucks urges to revive its sluggish US sales and “come back to Starbucks”, as CEO Brian Niccol described the efforts since his takeover last year. Niccol's priorities include the Slash -Service times at four minutes per order. Fast, accurate answers to Barista questions could help achieve this goal.
“It is just another example of how innovation technology puts our partners into service and ensure that we do everything we can to simplify the operations, make your jobs a little easier, maybe a little more fun so that you can do what you can do best,” said Chief Technology Officer Deb Hall Lefevre to CNB.
Instead of leafing through manuals or accessing Starbucks' intranet, baristas can use a tablet behind the switch equipped with green point aid to get answers to a number of questions. Baristas can either enter your questions in the conversation language or verbally ask.
While the AI assistant is developing, Starbucks has even larger plans for its next generation. These ideas include the automatic creation of a ticket for device problems or suggestions for a replacement if a barista calls for work according to Lefevre.
Starbucks extends his relationship with Microsoft about a year after the CEO des Tech giant, Satya Nadella, had resigned from the board of Starbucks.
Since Openaai started Chatgpt at the end of 2022, companies have tried to implement generative AI in their own business activities. If you imagine that the AI hype can reduce the costs and possibly even increase your share prices. Walmart and JPmorgan Chase are among the company giants that have introduced AI assistants for their workforce.
But chatbots are not always a perfect solution. Sometimes you can provide inaccurate answers that are referred to as “hallucinations”, which can mean further headache instead of a simple resolution. According to Lefevre, the company's partnership with Microsoft comprises a grounding engine that ensures the accuracy of the information provided.
Other restaurant companies also searched the AI to simplify the jobs of their restaurants and improve the company. For example, Yum brands Has together with Nvidia To end AI operations and restaurant performance ratings from AI by Nvidia. But AI agreements were not always successful. Mc Donalds ended his partnership with IBM After his test of the AI implementation of the drive, did not meet the expectations.
Other new technologies exhibited on the management experience are the latest generation of Starbucks' Mastrena Espresso machines and a more intuitive point-of-sale system.
According to Lefevre, festivals have learned to use the new POS in just one hour. In addition, the technology can offer personalized recommendations and the repeat orders of loyal customers and help Starbucks to achieve the personalized note that they want to bring back to the cafés.
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