Ford’s luxurious model Lincoln goals to generate half of its gross sales with electrical autos by 2026
An electrified logo of Ford’s luxury brand Lincoln, which is accelerating its EV plans through 2030.
DETROIT – Ford Motor’s luxury brand Lincoln expects about half of its sales to be all-electric models by 2026 as it plans to add new electric vehicles across its entire vehicle portfolio within the next decade, the company said on Wednesday.
Ford announced last month it would accelerate the adoption of electric vehicles as part of a new restructuring plan called “Ford +” led by CEO Jim Farley. The plan aims to generate 40% of global Ford sales through electric vehicles by 2030.
“Lincoln will usher in a new era of electrified vehicles and connected experiences worldwide, and we plan to deliver a full portfolio of Lincoln electrified vehicles worldwide by the end of the decade,” said Lincoln President Joy Falotico during a media briefing.
Lincoln’s EV goals lag behind those of its greatest American rival, Cadillac. The luxury brand General Motors plans to exclusively offer electric vehicles by 2030. Neither Lincoln nor Cadillac offer a fully electric vehicle in their current product range to catch up with the electric vehicle driver Tesla.
Cadillac’s plans are part of a larger “claim” by GM to sell all electric vehicles by 2035.
Falotico said Lincoln will continue to offer plug-in hybrid electric vehicles as well as gasoline vehicles when the brand makes the move to electric vehicles. She declined to set a schedule for Lincoln to achieve a 100% electric product lineup, saying it would depend on customer demand, especially in the largest markets in North America and China.
“We’re going to be all-in with an all-electric brand, but we’re going to do what customers expect,” she told CNBC during an interview.
Lincoln said it will launch a new electric vehicle for China and North America next year when the brand celebrates its 100th anniversary. It will join the plug-in hybrid SUVs Aviator and Corsair.
Lincoln announced it would launch four new electric vehicles, but did not disclose a specific timeframe for these vehicles. Falotico also declined to say whether Lincoln’s new EVs will share names with their current four vehicles, including the well-known Navigator SUV.