Amazon is delaying Prime Day in India and Canada as a consequence of Covid-19
An Amazon India employee picks up products from an assorted warehouse area to fulfill customer orders before they are packed at Amazon’s fulfillment center on the outskirts of Bangalore on September 18, 2018.
Manjunath Kiran | AFP | Getty Images
Amazon is postponing its annual Prime Day event in India and Canada because of the worsening wave of Covid-19 cases in the countries.
The company confirmed to CNBC that it is pausing the two-day discount event in both countries, but did not offer a new date in either country.
Amazon started Prime Day in 2015. The discount party is partly used to win new Prime members, to advertise Amazon’s own products and services, and to generate a boost in sales in the middle of the year.
India saw a sharp surge in cases last month, with the country accounting for 46% of the new Covid cases worldwide last week. The country exceeded 20 million reported cases of Covid-19 earlier this week, and media reports suggest that crematoria and burial grounds are overflowing with bodies of people who have died from Covid-19. As a result, many states in the country have tightened restrictions in recent weeks, such as: B. Bans and curfews.
In April, Canada’s new Covid-19 infection rate surpassed that of the United States for the first time since the pandemic began. Canada is struggling with declining vaccination rates compared to the US
Outside of Canada and India, Amazon said Prime Day will continue to advance in other countries such as the US, UK, Germany, France, Spain and China. Amazon announced in its first quarter results that this year’s Prime Day will take place in June.
Prime Day usually takes place in July, but moving the event to June will likely be “better for customers, sellers and sellers” as July is a popular “vacation month” in many areas, said Brian Olsavsky, CFO of Amazon , during Amazon’s first event. Quarterly earnings call.
Due to the coronavirus pandemic, Amazon was forced to postpone last year’s Prime Day until mid-October. At the time, Amazon in the US and many parts of the world was experiencing a massive surge in online orders as many physical stores closed and consumers chose to stay indoors to avoid the virus.