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Jen Atkins OUAI is not a standard hair care brand. It’s a “socially connected haircare brand” that prioritizes asking shoppers what they need in their products, rather than just telling you what to buy. Some of OUAI’s most popular products have been developed based on customer feedback. Knowing that so many people love the scent of OUAI products, the brand has made fragrances and with these beloved scents.
OUAI has expanded beyond hair care. There are body products, fragrances and pet supplies. Another great thing about OUAI is the option to buy eco-friendly refills. OUAI has created a community where the buyer’s voice (and hair) really counts. In honor of Women’s History Month, here are some of the brand’s most popular products, available to purchase from OUAI, Ulta, Sephora, and Amazon.
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