Instagram highlights apparent issues with eradicating consumer likes following the development on social media
Roommates, social media had a virtual breakdown when the Instagram signature “Likes” suddenly disappeared out of the blue – but luckily the company quickly offered an explanation. Following online conversations that drove the social media giant into the trend, Instagram stated that an obvious mistake was what was causing all of the drama.
Every social media platform has a signature function and for Instagram these are “likes”. So when it looked like the feature was gone forever, fans immediately panicked. According to Instagram, a bug is causing “likes” to disappear from user feeds that they want to correct immediately.
A Facebook spokesperson (the other social media company that owns Instagram) posted a message about what happened:
“We tested a new experience to hide likes in feed posts. We accidentally added more people to the test today, which was a mistake. We will fix this problem and restore the same values for these people as soon as possible. “
However, this is not the first time Instagram has publicly announced that it is testing to completely remove the “Like” feature or change its current usage.
Back in November 2019, the company tweeted the following message to test the removal of “likes”:
“We are expanding our test of the number of private companies worldwide. When you’re in the test, you won’t see the total number of likes and views of photos and videos posted to the feed unless they’re your own.
While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand has been positive, this is a major change for Instagram. So we’re continuing our test to learn more from our global community.
Additionally, we understand that equal counts are important to many creators, and we actively consider how creators can impart value to their partners. “
It is currently unclear which next step on Instagram will be the permanent or limited removal of “Likes”.
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