RATE CARD
ADVERTISING IN UMASS
MAGAZINE
PRINT VERSION
CIRCULATION 190,000
DISPLAY RATES
| Frequency* | 1x | 2x | 3x | |
BLACK AND WHITE |
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| full page | 3600 | 3350 | 3240 | |
| 2/3 page | 2700 | 2510 | 2430 | |
| 1/2 page | 2160 | 2010 | 1940 | |
| 1/3 page | 1440 | 1340 | 1290 | |
| 1/4 page | 1170 | 1070 | 1040 | |
| 1/6 page | 790 | 730 | 710 | |
| 1/12 page | 540 | 500 | 480 | |
| 1/24 page | 360 | 330 | 320 | |
| CoverII/III | 4800 | 4460 | 4320 | |
TWO-COLOR (BLACK PLUS ONE PROCESS COLOR) |
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| full page | 4320 | 4020 | 3890 | |
| 2/3 page | 3240 | 3010 | 2920 | |
| 1/2 page | 2590 | 2410 | 2330 | |
| 1/3 page | 1730 | 1610 | 1560 | |
| 1/4 page | 1400 | 1300 | 1250 | |
| 1/6 page | 950 | 880 | 855 | |
| 1/12 page | 650 | 600 | 530 | |
| 1/24 page | 430 | 400 | 390 | |
| CoverII/III | 5760 | 5360 | 5180 | |
FOUR-COLOR |
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| full page | 5040 | 4690 | 4640 | |
| 2/3 page | 3780 | 3520 | 3400 | |
| 1/2 page | 3020 | 2810 | 2720 | |
| 1/3 page | 2020 | 1880 | 1820 | |
| 1/4 page | 1630 | 1520 | 1450 | |
| 1/6 page | 1110 | 1030 | 1000 | |
| 1/12 page | 760 | 710 | 680 | |
| 1/24 page | 500 | 460 | 450 | |
| CoverII/III | 6720 | 6250 | 6050 | |
| BLEEDS:
add 10% PREFERRED POSITION: add 10% |
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| * | Frequency discounts apply to contracted placements in consecutive issues. For new advertisers or at the editor's discretion, the frequency discount may be deducted from the invoice for the final insertion in the series. |
Bind-in insertions, onserts, coupons, and the like will be individually quoted.
SCHEDULE*
| issue & mail date: | reserve space by: | non-camera
ready due: |
camera-ready due: |
FALL |
July 16 | July 21 | July 30 |
| WINTER Jan. 15 |
Nov. 7 | Nov. 15 | Nov. 30 |
| SPRING May 16 |
March 6 | March 13 | March 30 |
* When due dates fall on weekends or holidays, read next business day.
| To reserve space, contact: |
|
AD DIMENSIONS
(horizontal dimension x vertical dimensions)
| Full Page | (A)
- non bleed 6.85" x 9.5" (B) - bleed 8.25 x 11.25 |
| 2/3 page | (C) - two column/vertical 4.5" x 9.5" |
| 1/2 page | (D)
- three column/horizontal 6.85" x 4.625" |
| 1/3 page | (F)
- one column/vertical 2.125" x 9.5" (G) - two column/square 4.5" x 4.625" |
| 1/4 page | (H) - one column/vertical 2.125" x 7" |
| 1/6 page | (I)
- one column/vertical 2.125" x 4.625" (J) - two columns/horizontal 4.5" x 2.250" |
| 1/12 page | (K) - one column/square 2.125" x 2.250" |
| 1/24 page | (L) one column/horizontal 2.125" x 1" |
PRODUCTION DETAILS
| Trim Size: | 8" x 10 3/4" |
| Print area: | 6 7/8" x 9 3/8" |
| Bleed pages: | 8 1/4" x 11 1/8" |
| Process: | Web Offset |
| Binding: | Saddlestitched |
| Line Screen or DPI: | 133-150 or 300 dpi |
MATERIALS TO BE FURNISHED
Digital files are preferred. Requested and necessary design and production services will be billed to the client. For information contact:
Linda Smith
413.545.2991
lcsmith@admin.umass.edu
CONDITIONS OF ACCEPTANCE
The editor reserves the right to refuse any advertising deemed counter to the tenor of the magazine or the interests of the university. Any imagery employing elements of the campus's visual identity system must respect the guidelines developed and overseen by University Advancement Communications. All advertising submitted is expected to meet reasonable standards of truthfulness.
