Information below is available in PDF format
FOUR-COLOR |
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| 1/6 page | 600 | |||
| 1/3 page | 1200 | |||
| 1/2 page | 2000 | |||
| full page | 4000 | |||
| CoverII/III | 6500 | |||
Frequency discount: On-campus discount: Design services offered free of charge. |
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SCHEDULE*
| issue & mail date: | reserve space by: | non-camera ready due: |
camera-ready due: |
FALL |
Sept. 16 | Sept. 21 | Sept. 30 |
| SPRING March 15 |
Jan. 7 | Jan. 15 | Jan. 30 |
| SUMMER July 15 |
April 6 | April 13 | April 28 |
* When due dates fall on weekends or holidays, read next business day.
AD DIMENSIONS
(horizontal dimension x vertical dimensions)
| Full Page | (A) - non bleed 6.85" x 9.5" (B) - bleed 8.25 x 11.25 |
| 1/2 page | (C) - three column/horizontal
6.75" x 4.5" |
| 1/3 page | (E) - one column/vertical 2" x
9.25" (F) - two column/square 4.5" x 4.5" |
| 1/6 page | (G) - one column/vertical 2" x
4.5" (H) - two columns/horizontal 4.5" x 2" |
PRODUCTION DETAILS
| Trim Size: | 8" x 10 3/4" |
| Print area: | 6 7/5" x 9 2/5 " |
| Bleed pages: | 8 1/4" x 11 1/8" |
| Process: | Web Offset |
| Binding: | Saddlestitched |
| Line Screen or DPI: | 133-150 or 300 dpi |
MATERIALS TO BE FURNISHED
Digital files are preferred.
For information contact:
Sally Shaffer
(413) 545-2991
umassads@admin.umass.edu
CONDITIONS OF ACCEPTANCE
The editor reserves the right to refuse any advertising deemed counter to the tenor of the magazine or the interests of the university. Any imagery employing elements of the campus's visual identity system must respect the guidelines developed and overseen by University Advancement Communications. All advertising submitted is expected to meet reasonable standards of truthfulness. Our mailing permit does not allow us to accept advertising related to finance, travel, or insurance.
